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We make it our job to stay abreast of cultural, social, economic and industry trends—things that influence us and, in turn, you. What's caught our eye lately? What kept us up last night? What can we not stop thinking about? Or looking at? Or dreaming of? Stuff like this ... 

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  • Nov12

    Lessons from ARF's B2B Experiential Marketing Studies

    Posted in Ideas by Tony Lorenz Permalink

    Advertising Research Foundation is doing great work in underscoring the power of events to increase the value of an organization's brand. Click here to see recent work reinforcing the idea that well designed events increase the emotional connection between a brand and both the current and prospective buyer.

  • Nov12

    Proprietary events vs. exhibitions in the B2B high tech industry

    Posted in Ideas by Tony Lorenz Permalink

    Proprietary events can be very powerful face-to-face gatherings that move business forward. Complex products and/or services with high transaction value carry the greatest promise in the use of proprietary events to attract and upstream audience while accelerating the sales cycle.

    The work of Exhibit Surveys and the Advertising Research Foundation is excellent for solidifying the position of proprietary events in certain face-to-face marketing initiatives.

     

  • Sep19

    American Business Media

    Posted in Websites by Tony Lorenz Permalink

    Check out this great site from the Association of Business Information Companies that is rich in industry news, research and resources for the busy B2B professional.

  • Aug10

    Greg Reid - EXPO Magazine Interview

    Posted in Magazines by Tony Lorenz Permalink

    I said it once, and I'll say it again - what Greg Reid, executive vice president at YRC Worldwide, has to say is worth hearing. EXPO Magazine captured his thoughts in a five minute interview recently (July/August 2008 issue), and it's definitely worth five minutes of your time to read. Enjoy.

  • Jun16

    ECEF Forum - Washington DC

    Posted in Magazines by Tony Lorenz Permalink

    ProActive's valued client Greg Reid, executive vice president at YRC Worldwide, served as the keynote speaker at this summer's Exhibition & Convention Executives Forum in Washington, DC. Tradeshow Week (June 16, 2008 issue) took the opportunity to speak with Greg and get his perspective on why YRC Worldwide changed its tradeshow strategy and where events now fit in the company's marketing plan.

    Now enjoying an 11-year relationship with Greg and his company, I've learned to listen closely when he has something to say.