Fresh

Lessons from ARF's B2B Experiential Marketing Studies

Wed, 12 Nov 2008 14:30:52 -0600

Advertising Research Foundation is doing great work in underscoring the power of events to increase the value of an organization's brand. Click here to see recent work reinforcing the idea that well designed events increase the emotional connection between a brand and both the current and prospective buyer.

http://eceforum.com/Portals/0/Documents/WP5%20-%20ARF.pdf

Proprietary events vs. exhibitions in the B2B high tech industry

Wed, 12 Nov 2008 14:28:21 -0600

Proprietary events can be very powerful face-to-face gatherings that move business forward. Complex products and/or services with high transaction value carry the greatest promise in the use of proprietary events to attract and upstream audience while accelerating the sales cycle.

The work of Exhibit Surveys and the Advertising Research Foundation is excellent for solidifying the position of proprietary events in certain face-to-face marketing initiatives.

http://eceforum.com/Portals/0/Documents/WP4%20-%20Exhibit%20Surveys.pdf

American Business Media

Fri, 19 Sep 2008 12:05:29 -0500

Check out this great site from the Association of Business Information Companies that is rich in industry news, research and resources for the busy B2B professional.

http://www.americanbusinessmedia.com/

Greg Reid - EXPO Magazine Interview

Fri, 19 Sep 2008 12:11:49 -0500

I said it once, and I'll say it again - what Greg Reid, executive vice president at YRC Worldwide, has to say is worth hearing. EXPO Magazine captured his thoughts in a five minute interview recently (July/August 2008 issue), and it's definitely worth five minutes of your time to read. Enjoy.

http://www.expoweb.com/2008Aug/Aug20085minuteinterview.htm

ECEF Forum - Washington DC

Fri, 19 Sep 2008 12:08:57 -0500

ProActive's valued client Greg Reid, executive vice president at YRC Worldwide, served as the keynote speaker at this summer's Exhibition & Convention Executives Forum in Washington, DC. Tradeshow Week (June 16, 2008 issue) took the opportunity to speak with Greg and get his perspective on why YRC Worldwide changed its tradeshow strategy and where events now fit in the company's marketing plan.

Now enjoying an 11-year relationship with Greg and his company, I've learned to listen closely when he has something to say.

http://www.tradeshowweek.com/article/CA6568809.html?q=greg+reid