Fresh
We believe in order to be ProActive, we must stay abreast of culture, social, economic, and industry trends. This is a place where we will post articles, links to websites, information about conferences, and anything else we think is interesting and worth your time.
- Jun16
Covering Bond
Posted in Books by Arlo Guthrie
PermalinkThere really is something to how the British approach book covers these days. For every Chip Kidd in the United States, there are several designers under the Union Jack taking the craft of book design seriously.
Of note: the new series of Ian Fleming novels coming soon in the UK:

The explanation over at The Penguin Blog does an excellent job of discussing the development of these covers. I will, however, direct your attention to this paragraph: "The centenary of Fleming's birth was clearly a good time to revisit the Bonds and cover them in a package that says, yes these are fun, but also makes it implicit that there's no reason not to take them seriously. Most importantly, they should look like books worth owning." I can't think of a more accurate, concise example of the power that design wields that I've read in recent memory.
Featured
-
Volkswagen
Mobile Marketing Tour
Strategic / Creative / Event Management / Production
-
Thomson West
National Meeting
Strategic / Creative / Production
Fresh
- Take Away Shows
- Brand New
- Pitchfork.tv
- Covering Bond
- Fresh. Home baked goodness from ProActive.
- Feed Me
- Antenna Magazine


