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We make it our job to stay abreast of cultural, social, economic and industry trends—things that influence us and, in turn, you. What's caught our eye lately? What kept us up last night? What can we not stop thinking about? Or looking at? Or dreaming of? Stuff like this ... 

• Nov12

  Lessons from ARF's B2B Experiential Marketing Studies

  Posted in Ideas by Tony Lorenz Permalink

  Advertising Research Foundation is doing great work in underscoring the power of events to increase the value of an organization's brand. Click here to see recent work reinforcing the idea that well designed events increase the emotional connection between a brand and both the current and prospective buyer.

• Nov12

  Proprietary events vs. exhibitions in the B2B high tech industry

  Posted in Ideas by Tony Lorenz Permalink

  Proprietary events can be very powerful face-to-face gatherings that move business forward. Complex products and/or services with high transaction value carry the greatest promise in the use of proprietary events to attract and upstream audience while accelerating the sales cycle.

  The work of Exhibit Surveys and the Advertising Research Foundation is excellent for solidifying the position of proprietary events in certain face-to-face marketing initiatives.