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We believe in order to be ProActive, we must stay abreast of culture, social, economic, and industry trends. This is a place where we will post articles, links to websites, information about conferences, and anything else we think is interesting and worth your time.

• May07

  Antenna Magazine

  Posted in Magazines by Mick Brennan Permalink

  Antenna refers to itself as "the first mainstream magazine to target individuals who are on a constant quest for the newest and coolest products on the horizon." That's a bit hyperbolic.

  But Antenna is the latest, and most adventurously executed, example of a trend in publishing that includes Lucky, Domino, and Complex — magazines, more to the point "style catalogs," that feature page after page of hotly-tipped items, accompanied by their prices.

  

  Antenna sets itself apart by focusing on the pieces themselves ... meaning no celebrities, no models and no concept shoots. Everything from limited edition Nikes to leather jackets to shaving cream, is presented in supremely art-directed fashion, amidst brief articles about the creators and purveyors of the goods.

  Oh, and the products appear in alphabetical order, so the four-page spread of jeans comes before the two-page spread of satellite phones.