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• May07

  Pitchfork.tv

  Posted in Websites by Mick Brennan Permalink

  MTV used to show music videos. Lots of them, even during the day.

  In the beginning, MTV would show anything programmers could get their hands on. This meant the channel showed a pretty diverse assortment of videos. Established artists added to their record sales. New acts became stars.

  Eventually though, MTV tightened its playlist, relegating the more underground-leaning acts to smaller and smaller windows of airtime. Fast-forward to higher-ups at MTV deciding they need to get back to the channel's original spirit. Moments later, MTV2 is born.

  MTV2 used to show music videos. Lots of them, even during the day.

  Then reality shows happened ... and Ashton Kutcher.

  So much the way independent record labels rose to prominence in the early '90s, parlaying major label cluelessness into success on their own terms, wildly influential music site Pitchfork Media has launched Pitchfork.tv.

  

  Pitchfork.tv is "the first ever music video channel dedicated to the documentation of independent music." The site features original performances and documentaries, complete concerts, interviews, and a robust collection of music videos.

  Like the website, and music scene, that spawned it, Pitchfork.tv is an independent enterprise, affording its contributors "the freedom and control to stay true to (their) creative vision."