Ameriprise

Overview

One year after separating from its parent company, a leading financial services provider is meeting for their first time. Expectations are high to build on a great beginning and celebrate top producers.

Challenge

Immerse the financial planners in the new brand, creating a cohesive identity to reinforce their new position in the marketplace. Create high-energy sessions that inform and engage 3,000 attendees over three days. And produce a blow-out closing celebration recognizing top performers. All in a tight timeframe.

Solution

A Broadway-esque show on a working stage complete with musical score. A motivational "Dream" theme connected to their brand. All-star hosts that included Oscar nominees; top-notch guest speakers including Rudy Giuliani, and Amanda Gore; and sensational variety talent acts.

Combine that with an experienced production crew who transform a convention space from an elaborate set to an elegant awards ceremony stage in less than six hours.

Results

"ProActive made my brand a family," said the CEO. Calls for a repeat performance next year echoed through the halls. Thorough planning and impeccable execution hit the mark, while the legendary Earth, Wind and Fire's final-night performance capped off the event with energy and style.

Services

Creative

talent management, custom theme music, scriptwriting

Production

stage production and scenic design, equipment and labor management

Event Management

vendor selection and management