Novartis

Overview

An audience of busy physicians. Hungry for new information. Pressed for time. A need for a simplified, technologically savvy way for sales representatives to reach them with pertinent info.

Challenge

Identify a compelling medium cognizant of healthcare providers' unpredictable schedules. Keep program costs to a minimum. Make it easy, flexible. Cultivate a "you get us" mentality.

Solution

Research and interview target audience. Combine technology and convenience in virtual, cutting-edge, Web-based seminars conducted by a leading specialist. Keep event accessible by archiving it for access 90 days post-broadcast.

Results

Overwhelmingly positive. More doctors reached, greater understanding, increased convenience and ease of access. The series of nine "Webinars" strengthened relationships between client and physicians, and saved time and money over live in-person meetings. An excellent prognosis.

Services

Strategic

program and content development

Creative

message and content development, theming

Production

web conference design and implementation, graphic design and production, eBlast campaign

Event Management

online registration