Waste Management

Overview

A company realizes the strength and foundation of their success lies within their 51,000 employees. Their annual incentive program recognizes 75 sales people with an all-expenses-paid trip for two with world-class accommodations.

Challenge

Ensure that winners experience the ultimate in convenience and luxury from invitation to post-program video mailer. No holds barred.

Solution

Before: Manage every finite detail long before the onsite experience unfolds. Site selection is critical, from St. Thomas to Maui to Cabo San Lucas. Develop year-long communications plan (surveys, postcards, eBlasts, microsite, voicemail messages, premiums and videos) to build enthusiasm and awareness and play up prestige.

During: Make attendee satisfaction the top priority. Underscore importance by the senior management team attending the awards dinner and entire program.

After: Provide video highlights to attendees and confirm expectations were met.

Results

Glowing reviews from past winners, who are motivated to win again. A growing client relationship, earning additional opportunities in other communication endeavors.

Services

Creative

message development, illustrations, photography, graphic design, presentation support

Production

presentation design and support, production design and implementation, stage design, equipment and labor management, intranet/internet development, on-site video services

Event Management

site selection, vendor negotiation and management, online registration, activities and excursions, food and beverage management, transportation