Sun Microsystems

National Sales Meeting

Technology/Telecommunications

Client Since 2006

Overview

A large corporate merger creates unknowns and uncertainties among more than 1,200 sales and service personnel. "Where are we going from here?"

Challenge

Create collaboration and unity—a "one-team" mentality—among sales representatives, who are critical to future success. Inform, empower, motivate and train them to move forward. Communicate long-term strategy for success.

Solution

Build understanding before determining strategic direction. Deploy full-scale qualitative and quantitative measurement tools pre-meeting that reveal audience's true perspective: fear, anger and confusion.

Audience feedback becomes foundation and driving force for direction, content, look and feel, resulting in successful theme of "Now and Next."

Results

Post-event surveys revealed dramatic increases in audience understanding and confidence:

  • 105% increase in understanding of strategic goals
  • 184% increase in understanding of viable, competitive strategy
  • 750% increase in understanding of company roadmap going forward

Award

Meeting Professionals International (MPI) 2006 Award for Excellence in Theme

Services

Assessment and Measurement

audience surveys and analysis

Creative

program and content development

Production

video, digital, technical direction, equipment and labor management

 

Fresh

Feeds