International Truck & Engine

Dealer Meeting

Transportation/Logistics

Client Since 2005

Overview

A comprehensive dealer survey identifies a disconnection in perception ... a meeting platform that had grown stale ... a disengaged audience. High time for a "new era" in dealer communications.

Challenge

Move dealers from skepticism to understanding to confidence. Capitalize on the critical time in the relationship between the corporate office and its 500 dealers. A time of consolidation, change and unknowns.

Solution

A comprehensive dealer survey identifies a disconnect in perception v. reality regarding the company's future. This informs the creative platform: an inclusive "Boardroom for 500" with two-way dialogue. An upscale meeting with a dress code, leather chairs and interaction. Panels instead of talking heads. An emphasis on Q&A.  And a dramatic, sleek video previewing a new product.

Results

The beginning of a new way of talking to each other. Individuals being heard. Excitement about the future. Positive post-survey results: "much needed," "a breath of fresh air," "good to collaborate."

Services

Assessment and Measurement

audience surveys and analysis

Strategic

communications strategy, message and content development

Creative

graphic design, presentation design and support

Production

media production, scenic design, equipment and labor management, technical services

 

Fresh

Feeds