Waste Management

Overview

When the CEO of client Yellow Transportation moved to this environmental services company, he took ProActive with him to support his turnaround efforts.

Challenge

Create a forum to communicate corporate vision and build a culture of unity and focus among a leadership team of 1,700 managers and directors.

Develop an agenda and content that is fresh and appropriate for the current business climate.

Solution

Conduct audience research to identify key issues. Pinpoint a need to realign senior management with the company's strategy. Recommend scaling the meeting down to only the top 200 leaders.

Results

Critical issues are resolved among key top management before communicating to the broader leadership team.

Services

Assessment and Measurement

audience surveys and analysis

Creative

communications strategy, message and content development, theming

Production

media production, scenic design, technical services, breakout sessions and workshops

Event Management

meeting planning, venue selection and management, attendee registration, food and beverage, transportation