ESPN ABC Sports

Overview

The major sports network's fall programming is ready to be unveiled. Turnkey services are needed to engage, immerse and entertain in a competitive marketplace.

Challenge

Show media buyers the sports network's extensive, cross-platform advertising opportunities across multiple networks featuring a broad range of college and professional sports. Capture and keep the attention of a communications-savvy audience who has "seen it all."

Solution

Bring the brand promise to life - "What Fans Want, When They Want It" - in an incredibly slick backdrop. Turn NYC's Pier 94 into a multi-sensory sports experience. Three levels of live performers in shadow boxes. Moto X stunts. Surround-screen video. Spinning aerialists. Handsets and laptops with streaming content. Celebrity guests including Julius Irving, Ben Rothlisberger, Rusty Wallace and ESPN on-air talent.

Results

The genre-busting upfront tour makes a splash from New York to Los Angeles to Chicago. A unique and fresh approach to upfronts challenged the attendees' expectations, completely immersed them in the brand experience and produced a positive return in upfront media sales ... Score!

Services

Strategic

communications strategy, message & content development, theming

Creative

scriptwriting, graphic design, internet development, presentation support

Production

media production, scenic design, technical services, equipment and labor management, digital media, print production

Event Management

vendor negotiation and management, venue selection, food and beverage, online registration, customer event management, transportation services, VIP management