NCAA

Overview

The Final Four. March Madness. The NCAA Men's Basketball Championship is the second-most watched sporting event in the United States. ProActive joins sports marketing partner rEvolution to deliver a premier corporate hospitality experience unlike any other.

Challenge

Fully immerse guests in the excitement, spirit and heritage of the NCAA Final Four, offering something unavailable from outside ticket agents. Treat attendees like VIPs from start to finish.

Solution

Transform a ballroom into a vibrant destination—"The Tournament Club." Display photos, trophies and video from the NCAA's archives. Bring it to life with music, hi-def theater and broadcast booth featuring live interviews with greats such as Kareem Abdul-Jabbar, Charles Barkley and Bill Walton.

Results

The first corporate hospitality program in NCAA history, executed with impeccable results. More than 800 guests. Positive press for the NCAA and a strong buzz in the world of corporate hospitality.

Services

Creative

talent management

Strategic

message and content development, theming

Production

stage production and scenic design, equipment and labor management, post-event video