Southern Wine & Spirits

Overview

America's largest wine and spirits distributor hosts its largest event of the year: a holiday tasting for 100 suppliers with 88 exhibitors and more than 1,500 products.

Challenge

Add some sizzle to a typical trade show. Capitalize on critical opportunity to impress restaurateurs, retailers and club owners pre-holiday.

Find a venue with smooth traffic flow and more space, and—for the first time—create a customer database.

Solution

Tap Pier 88 to perfectly accommodate a large crowd throughout a long day. Develop customer registration program to capture vital attendee information.

Results

A spectacular turnout of 3,000 attendees at a venue that delivers immediacy and intimacy with brands.

Specialty production services delivered to 90 individual high-powered brands—from Absolut vodka to Mumm champagne—while simultaneously managing the big picture.

Services

Production

media production, scenic design, technical services

Event Management

meeting planning, venue selection and management, attendee registration, food and beverage, transportation services