YRC Worldwide

Overview

A staunch, established logistics company is unveiling its new logo to a fiercely loyal employee audience, hand in hand with a national, public rebranding campaign.

Challenge

Use the opportunity to shift attitudes—about the brand, about the company. It's more than RPM; it's ROI. It's more than speed; it's precision timing. It's more than horsepower; it's brainpower.

Solution

Turn a corporate communications message into a cinematic, mini motion picture. Make the process easy. Make the budget economical. Speak their language—NASCAR and Harley-Davidson. Shoot high-definition video from sun up to sun down in the breathtaking Valley of Fire. Lighting by God. Custom-scored music.

Results

A standing ovation. A hot, hip film that ignites passion. Renews energy. A crowd pleaser that touches the minds and hearts of employees. A communications tool with a long shelf life—on-target for internal purposes and live public events.

Services

Strategic

communications strategy

Creative

message and content development, scriptwriting, video direction

Production

complete video program development, pre/post production, on-site video services