Conseco

Overview

A large financial holding company is looking to build loyalty and increase sales performance among independent brokers.

Challenge

Recognize and reward top agents in wake of rating hit. Create a forum for access to a new CEO. Assuage concerns about commissions, compensation structure and new products.

Solution

Create celebratory experience and positive energy through content development and recognition platform. Develop lighthearted creative theme around emcee "Robinson Conseco," leveraging tropical St. Kitts location.

Results

Overcame uncertainties by combining recognition, reward and education around creative theme. Rebuilt loyalty among brokers by constructively addressing their concerns.

Services

Creative

message development, graphic design

Production

presentation design and support, production design and implementation, stage design, equipment and labor management, on-site video services

Event Management

site selection, vendor negotiation and management, activities and excursions, food and beverage management, transportation