SunTrust

Overview

A leading commercial bank is rolling out its rebranded identity at a national trade show and hosting an off-site client event.  

Challenge

Elevate brand awareness. Reflect new company tagline "Seeing beyond money." Drive booth traffic. Differentiate organization as brand-savvy, sophisticated and a key player in the industry.

Solution

Reach target audience across numerous touchpoints. Emphasize quality and commitment to first-class service. Be quietly bold in a competitive environment.

Build excitement with direct mail: pre-show postcards featuring a Stella Scooter giveaway, "Save the Date," and themed invitations.

Create an overscaled, eye-catching and interactive environment. Arm salespeople with professional booth training.

Produce an off-site client event with location-themed attractions—Texas hold 'em, sepia photo booth and line dancing demo.

Results

Deeper client relationships built. More qualified leads delivered. Level of quality and loyalty raised with branded giveaways. Increased number of booth demonstrations.

Services

Creative

message and theme development, booth design, interactive media, print design, customer premiums

Production

booth training, media production, on-site booth execution

Event Management

venue selection and management, online registration, premiums and activities, d?cor management, food and beverage