Thomson West

Overview

The 2008 National Meeting needs to launch a new go-to-market strategy, and introduce a new executive leader, a new compensation plan and a new, enterprise-wide leadership initiative.

Challenge

This is more than a meeting; this is a crossroads. The goals? Build consensus around a better way to do business. Instill unity, optimism and ownership in attendees. Connect people to a strategic and cultural evolution, and to each other. Working as a fully integrated team with parent company Freeman, Proactive seamlessly delivers against this, from strategy through production.

Solution

Bring the theme, Lead from Within, to life. Completely involve the audience. Let 1,500 participants drum as one group during the opening session. Mentalist Michael Weber delivers a mind-blowing, interactive performance. The audience’s voice is heard through YouTube-style video interviews shot and edited on site.

Results

"Creative was great. Entertainment recommendations were great. Great supporting ideas for enhancing meeting,” said the key client contact. “The crew was nimble on site and reacted well to changes.”

Services

Strategic

communications strategy, message and content development

Creative

graphic design, presentation design and support, theming, speech writing

Production

Flash eblast, video production, media production, scenic design, lighting design, equipment and labor management, technical services