PCMA

Overview

Working with the Professional Convention and Management Association (PCMA) independently in the past, ProActive and Freeman now join forces as one company to provide fully integrated services to the meeting industry's leading association.

Challenge

Position annual conference as the leading global educational forum for the industry. Showcase innovation and strategic integration, inspire and engage the PCMA community, and challenge industry status quo.

Solution

Strategic communications campaign drives targeted messaging around theme “Creating Possibilities.” Creative and marketing solutions increase attendance and enhance attendee experience. Host Mark L. Walberg and keynote Jason Alexander wow the crowd.

Results

Live, print and digital solutions touch every attendee in every phase of the experience. Freshly designed website allows PCMA to update content. Record-breaking attendance comes in at 3,400.

Services

Strategic

theme rationale and integration

Creative

logo design and development, talent selection and procurement, graphic design

Production

all live, print and digital solutions (website, eVites, direct mail, signage), general session and breakouts, presentation coaching, speaker management, stage design, technical management, digital signage

Assessment and Measurement

pre- and post-event audience survey and analysis