Freeman

Overview

A first-time ever gathering of 500 national sales and management personnel. A time to educate, motivate, inform, recognize and unite fragmented groups as one evolving, united force.

Challenge

Keep it fresh, engaging and highly interactive over five days. Encourage all to embrace change. Develop a “road show” version to travel cross-country to branch offices post-event.

Solution

Establish the theme “The Big Picture” and ensure that every component embodies the company’s strategic plan. Show the proof is in the pudding: use in-house resources to plan, design and stage every last detail, demonstrating synergies and combined strength. Fully tap partnership offerings of measurement and learning development.

Results

Dramatic shifts in understanding of key strategic objectives

• 82% increase in understanding of long-term strategic direction
• 107% increase in belief in the sales structure
• 52% increase in confidence in executive leadership

Services

Assessment and Measurement

audience surveys and analysis

Strategic

learning and performance development, communications strategy, message and content development

Creative

talent management, custom theme music, scriptwriting

Production

stage production and scenic design, equipment and labor management, technical services