YRC Worldwide

Overview

A global transportation services provider ready to enhance and reinforce its position as an industry leader.

Challenge

Create a program that attracts paying attendees and is not solely perceived as an internal marketing event. Reinforce company image as a strong leader in the minds of middle managers and key customers. Allow for networking and education. Project positive results. Generate momentum.

Solution

“Transformation,” an event for all transportation industry executives that combines professional and personal growth with an educational conference and exposition. Bring more than 1,000 managers and 500+ paying customers to Las Vegas.

Results

A rousing consumer welcome ceremony by employees. Inspiring keynote speakers: former President George H.W. Bush, Malcolm Gladwell and Colin Powell. After conceptualizing the first successful conference in 2001, ProActive has delivered three repeat performances to become a true go-to partner.

Services

Strategic

communications strategy, message and content development, theming

Creative

graphic design, copywriting, internet development, web conferencing, digital marketing

Production

media production, stage design, technical management

Event Management

site selection, vendor negotiation and management, online registration, activities and excursions, food and beverage management, transportation