Hospira

Overview

Each year, this global medication delivery device company rallies its 700-person sales team. The national meeting includes live talent, custom video, team-building exercises and an awards banquet for an energetic audience.

Challenge

Develop an innovative general session agenda that provides relief from extensive training sessions over five days. Navigate the demands of working within an all-inclusive resort at international tropical location. Exceed executives' expectations from previous productions.

Solution

Unify training and executive messaging through the theme, "Defining the ‘X' in XPotential." Create cohesive agenda to include executive initiatives, sales training and corporate messaging. Ignite, inspire and motivate the audience daily with live music, relevant keynote speakers and targeted video showcasing attendees.

Results

Although the client raised the bar, the challenge was met head on, and ProActive once again exceeded expectations. Hospira continues to turn to us for industry-leading production and management.

Services

Strategic

communications strategy, theming

Creative

message and content development, scriptwriting, graphic design, digital media, presentation support

Production

scenic and lighting design, technical services, equipment and labor management, print production, video program development