Hanley Wood

Overview

Hanley Wood, a leading media company and for-profit show organizer in building and construction, turns to ProActive for event branding and unique design in their exhibitor and attendee marketing collateral.

Challenge

Develop strategic approach, create and design marketing materials for two new show launches - StonExpo '08 and International Roofing Expo '09. Also reinvigorate existing events.

Solution

Focus concepting process on design and arrive at a strong and distinct look for each show. Keep the theme relevant for and adaptable to additional campaigns.

Results

Client was extremely pleased with their new look and feel and expected higher attendance and booth sales. Collaboration continues as they further look to pre- and post-event marketing to raise their bottom line.

Services

Strategic

audience analysis and message relevance review and recommendation

Creative

art direction, graphic design, copywriting