Follett Higher Education Group

Overview

Follett needs to inspire attendees to excel as market leaders in the text book industry year and year again. An annual summit supports changing attitudes, technology and processes to embrace this evolution – advancing more quickly each year.

Challenge

Unify 800 store managers and assistant managers in a captivating environment with a fresh approach. Revitalize company messaging and unify franchises.

Solution

Thread topical themes ("Xchange" in 2006, "Connections" in 2008) through speeches, graphic design and conceptual elements. Bring in high-caliber talent, i.e. one of Madonna's touring partners. Introduce new concepts, a fashion show and hi-tech breakout management tools that take event to the next level.

Results

Marking our 12th year of collaboration, the client said it best: "My involvement this year gave me a renewed appreciation for the effort that goes into a successful meeting. Your team was great! Our personalities and culture fit very nicely." Post-event surveys proved the event structure met attendees' growing needs.

Services

Strategic

communications strategy, theming

Creative

message and content development, scriptwriting, graphic design, digital media, presentation support

Event Management

site selection, hotel liaison, decor management, food and beverage

Production

scenic and lighting design, technical services, equipment and labor management, print production, video program development