CSL Behring

Overview

Global leader in biotherapies is committed to improving the quality of life for patients with blood disorders. Existing patient educational program is ready for new approach.

Challenge

Orchestrate 30+ local and four national programs annually that educate patients on managing their disease and living a "normal" healthy lifestyle.

Create the appropriate environment to demonstrate products' ease of use with goal of conversion. Reinforce message over time and encourage patient compliance.

Solution

Provide one-source solution to plan and execute multiple meetings at multiple times in multiple locations.

Develop sports-oriented initiative spearheaded by professional athletes with blood disorders who serve as role models in the hemophilia community.

Design lifestyle component to Website that extends the community post-event. Links between company site and new program site increase value of both.

Results

Impressive turnouts of from 60 to 150 people deliver highest attendance in five-year history. Local broadcast media coverage. Pro golfers and minor league baseball players, among others, provide true encouragement and motivation. New relationships built between sales representatives and healthcare professionals.

Services

Strategic

message and content development

Creative

digital services

Production

equipment and labor management

Event Management

venue selection and management, decor, transportation, food and beverage