HSBC

Overview

A leading lending company turns to ProActive: remake the annual holiday party into an inspirational evening.

Challenge

Reward employees with a remarkable event. Transform a cavernous hotel ballroom into a magical place that awes and delights.

Solution

Year one. Stir imaginations with a unique and lively theme, Holiday Le Cirque. An enchanting experience for 1,800 employees.

Jump ahead to year three. A Century to Celebrate. It's 1999, so why not party like it with a Prince look-alike? En Vogue turns it up in a bare ballroom turned dance club.

More recently: Fire and Ice. A foyer ablaze in reds and oranges, dazzling and dramatic. A spectacular contrast to shimmering silver and white, cool blue ballroom with snowy drifts on the floor. A wintry wonderland.

Results

Fresh ideas to enchant anew a deserving audience-a constant from ProActive. A standard venue made magnificent and memorable, again and again.

Services

Strategic

message and content development, theming

Creative

video support; print design, copy and production

Event Management

vendor negotiation and management, decor management, food and beverage

Production

media production, scenic design, technical services, equipment and labor management, talent management