Pharmaceutical Company

National Sales Meeting

Healthcare/Pharmaceutical

Client Since 2004

Overview

Audience members in their late-20s to mid-30s. Hip, energetic, athletic, competitive. Sensitive to ‘hyper-production,' hungry for sincerity. Ready for change.

Challenge

Create an immersive experience that counters expectations before the meeting even begins. Create a design style that is unexpected and hip. Switch it up.

Solution

Create a distilled set of audience-specific design guidelines to provide direction for presenters, writers, and designers to generate a consistent, saturated message and style.

Results

An engaged audience. Spontaneous applause with multiple standing ovations, and most critically, high performance scores on post-even surveys. All in all, an audience leaving the event with sustained energy and motivation.

Services

Creative

Production

 

Fresh

Feeds