Pharmaceutical Company
National Sales Meeting
Healthcare/Pharmaceutical
Client Since 2004
Overview
Audience members in their late-20s to mid-30s. Hip, energetic, athletic, competitive. Sensitive to ‘hyper-production,' hungry for sincerity. Ready for change.
Challenge
Create an immersive experience that counters expectations before the meeting even begins. Create a design style that is unexpected and hip. Switch it up.
Solution
Create a distilled set of audience-specific design guidelines to provide direction for presenters, writers, and designers to generate a consistent, saturated message and style.
Results
An engaged audience. Spontaneous applause with multiple standing ovations, and most critically, high performance scores on post-even surveys. All in all, an audience leaving the event with sustained energy and motivation.
Services
Creative
Production
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